Jam Petrochemical Company is a high capacity petrochemical producer based in Iran. It is also among the largest producers of petrochemical products around the globe. So making documentary videos concerning self-protection for employees is of critical importance to reduce work accident tragedies as much as possible.
Jam Petrochemical documentary animation was a contract project managed and produced through Bluejay Production House's CEOs Mehdi Qezelloo & AhmadReza AfsharMoghadam.
The project however needed to be split in two main parts to meet the required deadline. So all the scenes containing Motion Graphics & Static Environments was to be done by Bluejay Production House, And the rest of the shots including Character Animation & Cloth Simulation to be handled by me as a freelance job.
Hossein Bayatifard is one of the best storyboard artists I know in the industry. He's also an old friend of mine (which is a bless) whom did a great job illustrating what would the final animation be like.
The story needed 7 characters: Three engineers, Two medical assistants, and Two firefighters, And we were on a tight deadline.
So I decided to outsource a general male body so we could have a base mesh in Four days, and tweak that general base mesh to generate all Seven characters. That would reduce the uv unwrap & rigging times and cost up to seventh of what would normally be.
Base mesh design was done by a nice friend of mine Tohid Razavi so I could generate the whole characters based on, and the clothes were created by my talented wife Shabnam Esfandiari to complete the process.
We were on a very tight deadline and everything should've been done in about Forty days. So I had to layout the scenes as fast as I could, and animate each shot's characters so Shabnam could simultaneously put the cloth simulations to work and give me realtime feedback on any coming-up errors.
To see more of Shabnam's amazing work on fashion industry, check out her Cloyara Fashion Official portal.
You can also check out Hossein Bayatifard's Instagram page here to see more of his awesome works.