Project was contracted to Bluejay Production House as a full package. The design stage was the main challenge, as it was going to be at least a decade of news broadcasting frontier for IRIB.
So the studio put a full month on designing the overall graphics, starting with the logo and building on top of it, and offered 3 different base designs that unfortunately got all rejected due to the high sensitivity of the political unit reviewers on forms.
Change in Approach
After the first phase has been denied by the IRIB news revision department, Bluejay had to change the approach for design, and to achieve this, we had to start with the forms.
The base idea came from one of the IRIB's broadcast design veterans Morteza Jahanpour and he almost coached the process for graphics to the end. Amazing guy if you ask me! Personally I learned a lot from him during the design process. He has some of his previous works here on Behance and here on Instagram if you are interested to see more.
News on a broadcasting channel does involve a huge amount of items in the whole package. That being said, we took the story-based approach for designing the items so we can reasonably interconnect the underlying concept to the forms we already had.
Stories mostly contain the main form character "frequency" that represents the real news being gathered from around the globe, processed and redirected worldwide.
Rendering & Look Development
When it comes to LookDev, AhmadReza AfsharMoghadam is of the best that has a keen eye for details and color harmony. So the main LookDev stage for almost all the main 3D motions were trusted to him.
On Screen Items
On-Screen Items (aka. HUDs) are a critical part of any news package broadcast design. Main design procedure were coached by Morteza Jahanpour and executed by Sajad Mirmoini.
The final approved design was completely done by Morteza Jahanpour and the motions & packaging was done by me.
For more information on Bluejay Production House, you can visit their Official Website.