Construction vs Visualisation
This project was planned for a full decoration and props construction in the first place. However, the casting and studio costs grew as much as it way passed the budget in the production phase due to some miscalculations! (Things happen, you know :D)
So the project manager and our CG department chief came to conclude the solution would be to skip the construction and props decorating somehow by visualising them in post production phase.
That means we had to create the whole props in CG and layout them to create specific studio environments to interact with our green screen shots. I'd say I enjoyed watching the result :D
Design
Props design stage has already been done aiming for construction purposes, so it only took me Two days to create the assets and another Two to layout the scenes and pass them for Look Dev and Lighting to Ahmadreza.
Camera Track, Layout & Composite
A rough cut version of the commercial was provided by director Kiarash Asadizadeh to the post production department so we can start moving forward.
I was responsible for camera track and layout the scenes, AhmadReza AfsharMoghadam was our lighting & rendering setup guru, and Mehdi Ghezelloo did the supervision and composite stage.
Golrang Shampoo Commercial
Final result was a nice musical commercial that was praised by the production crew and the project manager, as it made us all survive almost twice the budget it was originally planned for! And to be honest, I believe it is pretty much better than what it would look like with all the decoration and props constructions and stuff :)
To see more from Agahsazan Advertising Agency, you can watch over their Official Webpage or their Instagram Page here.